Social Media Specialist

Responsibilities

• Own and manage the social media content calendar, maintaining a consistent publishing cadence across Instagram, Facebook, Threads and YouTube community.
• Repurpose YouTube videos and turn relevant trending topics into timely, platform-native social media content.
• Collaborate with internal teams to identify relevant campaigns, business updates, product and service information, and customer needs, and translate them into clear and engaging social content.
• Monitor comments, inbox enquiries and relevant social conversations, and respond promptly and appropriately to questions, feedback and concerns related to Bowtie’s services, products and insurance.
• Monitor content and platform performance, identify actionable insights, and continuously optimise content formats, topics, posting strategies and community engagement.

Requirements

• 2–4 years of relevant experience in social media, content marketing or community management.
• Hands‑on experience in managing brand accounts on Instagram, Facebook and Threads.
• Strong Cantonese copywriting skills, with the ability to develop clear and engaging social media content.
• Good understanding of Hong Kong social media culture, audience behaviour and current trends.
• Ability to create and repurpose content for different social media platforms and audiences.
• Experience in using social media analytics to review performance and improve content.
• Practical experience in using AI tools to support content creation and production.
• Good judgement in community management, brand voice and compliance.
• Ability to manage multiple tasks independently while working closely with different internal teams.

Core Competencies

Demonstrates expertise in social media management, content creation, and community engagement, with a strong focus on analytics and performance optimization. Proficient in developing engaging content tailored to diverse platforms and audiences, while maintaining brand voice and compliance.

Highest-signal resume keywords

• Social Media Management
• Cantonese Copywriting
• Content Analytics
• Community Management
• Content Creation

Hard Skills

• Content Marketing
• Social Media StrategyContent Repurposing
• Performance Optimization
• Brand Account Management

Soft Skills

• Good Judgement
• Collaboration
• Independence
• Communication

Industry Keywords

• Hong Kong Social Media Culture
• Audience Behaviour
• Trending Topics
• Engaging Content

Tools & Technologies

• AI Tools
• Social Media Analytics