Senior Branding Executive (Ref: 260000PW)

Responsibilities

• Assist in developing Branding Communication Plan and Social Media Plan MTR social media account)
• Support the development and implementation of branding campaigns to uplift MTR brand image and reputation
• Organize events and campaigns to enhance goodwill of the Corporation, including giveaway incentive production
• Develop social media posts / campaigns with interesting angles to generate positive reactions and engagement of MTR social media account followers
• Work independently with advertising / media agencies and internal departments to formulate plan on logistics and schedule and ensure the deliverables are on time and within budget
• Work with research team to measure and track the effectiveness of brand equity and communication campaign

Requirements

• Degree in Marketing / Business Administration or a related discipline
• A minimum of 5 years' experience in marketing or advertising, preferably from agency and/ or production house
• Proven project management skill from planning to detailed execution
• Good analytical skills with creativity and team spirit
• Good communication skills in both written and spoken English and Chinese

Remarks

• Candidates with less experience will be considered for the Branding Executive position

Schedule

Full-time

Job Posting

10/Sep/26, 10:03:07 AM

Closing Date

24/Sep/26, 11:59:00 PM