Senior Marketing Executive

工作職責

Responsibilities: Assist in planning and executing the full spectrum of marketing plans, budget allocation, and brand strategy development. Support the end-to-end execution of marketing projects, including ATL, BTL, digital, PR, POSM, and in-store activations. Execute brand marketing plans and manage routine marketing operations, including A&P spending tracking and post-campaign evaluation. Liaise with advertising agencies, creative partners, and production vendors to develop and deliver promotional materials and marketing assets. Work closely with cross-functional teams to support new product launches, promotional programs, and seasonal campaigns. Support the localization, adaptation, and deployment of campaign assets across multiple consumer touchpoints to ensure relevance and consistency with brand guidelines. Manage project timelines, approval processes, and stakeholder coordination to ensure campaigns are delivered on time and within budget. Monitor campaign performance and market trends, providing insights and recommendations for continuous improvement. Participate in ad hoc marketing projects and assignments as required.