Senior Marketing Executive / Assistant Marketing Manager

Baobab Tree Event (BTE) is a full-service event management company providing a complete array of event management services, including project consultation, sales & marketing solutions, operation management, major & special event management; exhibition & conference organization; marketing & PR services; and exhibition booth sales. Passionate for and proud of what we do, BTE approach our every project with infinite energy, unmatched professionalism & obsessive dedication. Our team of young, energetic, trustworthy and reliable professionals combines experience and creativity together to deliver impactful events that exceed our clients' expectations. Learn more about BTE at

Responsibilities

• Support the Marketing Director in planning and delivering marketing, communications and PR campaigns for B2B exhibitions, conferences and related events.
• Take ownership of assigned projects and work independently from planning through execution, while coordinating closely with internal teams, clients, suppliers and partners.
• Develop, write and edit marketing content across brochures, eDMs, websites, social media, press releases, presentations and speeches.
• Plan and manage social media content, online engagement and digital marketing activities; coordinate the production of related creative materials, including print assets and videos.
• Build and maintain relationships with media, industry associations, KOLs/influencers and relevant partners; monitor industry trends and conduct market research to support campaign planning.
• Support event-day marketing, PR and on-site activities as required.
• Occasional travel may be required.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Language, Translation or related disciplines.
• At least 5 years of relevant experience in marketing, communications, PR, event marketing or related fields.
• Able to work independently, manage multiple priorities and deliver quality work in a fast-paced environment.
• Strong writing and communication skills in both English and Chinese.
• Practical knowledge of social media platforms, digital advertising and content marketing.
• Familiarity with Canva, video-editing software and other content-production tools.
• Experience in using AI tools for marketing, content creation, research or workflow management will be an advantage.
• Responsible, proactive, creative, well-organized and attentive to detail.
• Experience in exhibitions, events, agency, media or PR environments will be an advantage.
• Immediate availability is highly preferred.
• Candidates with less experience may be considered as Senior Marketing Executive

Competitive remuneration, including a 5-day work week and medical benefits, will be offered to the right candidate.