Marketing Manager (Social & Digital Engagement)

Born from Hong Kong's demand for fast, convenient, and reliable payment solutions, Octopus introduced the world's first contactless multi-modal transit payment system in 1997. Since then, this homegrown FinTech company has pioneered innovative payment solutions for urban living across four continents. Our Vision To become the most preferred payment and lifestyle companion that connects customers and business partners through our best-in-class products and services. Our Mission Making everyday life easier. Our Values Customer Centricity, Simplicity & Trustworthiness. Dedicated to addressing customer needs and adapting to evolving market trends, Octopus has broadened its services beyond transportation to encompass retail, e-commerce, cross-border transactions, and travel abroad. Today, we serve approximately 98% of Hong Kong’s population, processing around 15 million transactions at more than HK$300 million on average daily. At the heart of our success are our colleagues. We value mutual respect, foster collaboration, and encourage innovation and partnership. Join us and shape the future of payment solutions. Your impact starts here!

Job Responibilities:

• Oversee selected corporate social media accounts, including Facebook, Instagram, Threads, LinkedIn, YouTube, WeChat, and Xiaohongshu, adapting content to each platform and audience.
• Develop paid and organic social campaigns to amplify merchant collaborations, increase reach, and drive traffic to the Rewards platform.
• Manage content calendars, customer communities, KOLs, creators, and brand collaborations.
• Manage and amplify the house mascot’s social presence across social channels, marketing and loyalty programmes, community activities, and brand collaborations.
• Act as the internal owner, agency liaison, and gatekeeper for corporate social media, with lead responsibility for crisis management.
• Coordinate content approvals, publishing, social customer service, issue escalation, and crisis response.

Social Media, Community and Governance

• Plan and execute integrated campaigns across the Rewards platform, paid and organic social media, and other digital channels.
• Co-create merchant campaigns with Business Development to drive acquisition, promotion discovery, reward redemption, platform traffic, and transaction growth.
• Plan in-app campaign mechanics, banner placements, push notifications, merchant offers, and customer communications.
• Translate merchant needs, customer insights, digital payment and app journeys, and market trends into creative ideas, messages, copy, and engagement opportunities.
• Support merchant discussions by presenting campaign proposals, marketing toolkits, digital best practices, and co-marketing solutions
• Monitor digital marketing innovations, loyalty trends, competitor promotions, emerging platforms, and AI tools to identify new growthopportunities.

Rewards Platform Campaign management

• Use social listening, customer feedback, and consumer behaviour data to identify opportunities and potential issues.
• Track campaign KPIs, including acquisition, conversion, redemption, engagement, transaction growth, CAC, ROAS, and merchant uplift.
• Maintain campaign dashboards and translate performance data into actionable improvements.
• Independently manage assigned projects from planning and execution to performance review

Performance tracking and optimization

• Use social listening, customer feedback, and consumer behaviour data to identify opportunities and potential issues.
• Track campaign KPIs, including acquisition, conversion, redemption, engagement, transaction growth, CAC, ROAS, and merchant uplift.
• Maintain campaign dashboards and translate performance data into actionable improvements.
• Independently manage assigned projects from planning and execution to performance review

Job Requirements:

• Bachelor’s degree in Business Administration, Marketing, Communications or a related discipline.
• Minimum 5 years of relevant experience in digital marketing, content, social media, loyalty, Rewards, or campaign management.
• Proven experience independently managing multi-channel digital and social media campaigns.
• Experience in merchant campaigns, partnerships, co-marketing, or customer engagement programmes.
• Experience in social customer service, issue escalation, and crisis management.
• Strong campaign planning, content writing, storytelling, copywriting, and editing skills.
• Ability to translate business needs, customer insights, and trends into creative, results-driven campaigns.
• Ability to create simple content using Canva, design software, and AI-assisted tools.
• Strong knowledge of Facebook, Instagram, Threads, LinkedIn, YouTube, WeChat, and Xiaohongshu, including their audiences, formats, and engagement practices.
• Good understanding of Rewards platforms, digital payments, mobile apps, and end-to-end customer journeys.
• Familiarity with paid and organic social media, social listening, social search, online forums, and emerging platforms.

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The personal data collected will be used for recruitment purposes only. If you are not contacted by us within six weeks, you may consider your application unsuccessful. Personal data with an unsuccessful applicant will be destroyed 12 months after rejection of the application. During this retention period, you have the right to request for correction or destruction of your personal data at any time. Any request for the correction or destruction of personal data should be addressed in writing to our Human Resources & Administration Department.

Octopus is an equal opportunity employer and all employment decisions and Human Resources policies are administered; especially those relating to recruitment & selection, compensation & benefits, promotion & transfer, training & development and termination & redundancy; without discrimination on the basis of age, race, colour, religion, sex, national origin, marital status, pregnancy, physical and mental disability and family status but on genuine occupational qualification, job performance, employees’ ability and internal/ external relativities.