Digital Product CoE Analyst

Role Summary:

We are looking for a Business Analyst to join our Digital Product team as an individual feature owner across our product portfolio — including Emma by AXA (customer digital servicing), Quest (agent-facing AI pre-sales tool), and OneCircle.Club (loyalty platform). Working closely with a Product Owner, you will take end-to-end ownership of assigned features — from requirements through to testing and post-launch review — and act as a day-to-day reference point for Assistant Business Analysts on your squad. This role suits candidates who go beyond documentation to understand the \"why\" behind business needs, and who are comfortable driving features and stakeholder conversations through to completion with minimal supervision.

Responsibilities:

• Understand business needs, rationale, and business value for features on Emma, Quest, or OneCircle.Club, together with the Product Owner
• Own requirements gathering, process maps, user journeys, and user stories end-to-end for assigned features, participating in and helping drive scrum ceremonies within the squad
• Conduct market research and analyse digital journey performance (e.g. usage, drop-off, NPS) to inform product and UX recommendations
• Partner with the UI/UX team to define wireframes and prototypes, finalising user journeys directly with business and client stakeholders
• Design and execute test cases (functional, non-functional, UI), identify test data, and capture evidence ahead of release
• Use AI tools (e.g. ChatGPT, Claude, Copilot) to enhance research, documentation, and delivery productivity, applying AI responsibly within governance and compliance requirements

Qualifications:

• Bachelor's degree in Business Administration, Computer Science, Engineering, or a related discipline
• At least 2 years of experience in business analysis and digital transformation; less experienced candidates will be considered for Assistant Digital Product CoE Analyst
• Experience owning features or work streams end-to-end within an Agile/Scrum team
• Experience in insurance or financial services is an advantage
• Comfortable engaging directly with business and client stakeholders to advocate platform adoption
• Fluent in Cantonese and English
• Proficient in Jira, Confluence, Figma, and Excel for requirements and delivery tracking
• Practical experience applying AI tools such as ChatGPT, Claude, or Copilot in research, analysis, or documentation workflows
• Strong skills in structuring and presenting analysis to stakeholders and leadership

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.