Brand Marketing Specialist

Longbridge is an AI-Powered online brokerage that serves global investors with optimal trading experiences through building worldwide trading infrastructure and networks. Established in March 2019, Longbridge holds 22 financial licenses and qualifications across the United States, Singapore, Hong Kong, New Zealand and other regions, having secured over US $150 million in strategic investments from major financial and investment institutions. Its subsidiary, Longbridge Securities (Hong Kong) Limited (CE No.: BPX066), holds Type 1, 2, 4, and 9 licenses issued by the Hong Kong Securities and Futures Commission (SFC)

About the role

As a Brand Marketing Specialist, you will help shape how Longbridge is perceived across markets. You'll work for brand campaigns, product storytelling and integrated marketing initiatives that connect our AI-powered investment products with investors, media and partners. This is a hands-on role requiring both strategic thinking and strong execution. You'll work across functions, manage multiple projects simultaneously, and ensure every touchpoint reflects a consistent, high-quality brand.

Responsibilities

Brand Management

• Maintain and evolve Longbridge's brand identity across markets and channels
• Ensure consistency across campaigns, creative assets and communications
• Manage brand assets, messaging and guidelines

Integrated Marketing

• Plan and execute integrated marketing campaigns across owned, earned and paid channels
• Partner closely with Product, Growth, and Design teams
• Manage agencies, production vendors and external partners

Content & Storytelling

• Translate AI capabilities, product launches and market insights into compelling brand stories
• Adapt messaging for different audiences and regional markets
• Support executive thought leadership and key corporate communications

Events & Partnerships

• Support major product launches, events and sponsorship activations
• Coordinate end-to-end brand execution across internal and external stakeholders

Measurement

• Monitor campaign performance, brand health and share of voice
• Present insights and recommendations for future campaigns

We're looking for someone who:

• Has 3-5 years' experience in branding, integrated marketing or product marketing
• Has experience in fintech, brokerage, financial services, AI or technology industries
• Understands financial markets and investment products
• Can manage multiple projects independently with minimal supervision
• Comfortable working across different teams and stakeholders
• Has excellent English and Chinese communication and copywriting skills
• Has strong brand and visual judgment
• Organised, detail-oriented and able to thrive in a fast-paced environment

Bonus if you have:

• Experience marketing AI or technical products
• Experience working with agencies or managing vendors
• Familiarity with brand tracking, media monitoring or analytics tools