Senior Content Marketing Specialist

Puyi is a premier luxury eyewear brand and retailer, partnering with global leaders in fashion and lens technology. With dozens of collaborative campaigns each year, we offer a dynamic environment where creative ideas flourish and innovation drives success. This role is an ideal entry point for aspiring professionals eager to gain exposure to the fashion industry and build valuable networks.

This role falls under our content marketing team, which manages Puyi's social media accounts (Instagram, Xiaohongshu, etc.) and leads specific targeted-marketing campaigns. It offers a platform to showcase and hone your creative talents, especially in boosting digital engagement and audience interaction.

Responsibilities

Content Creation

• Develop, deliver and implement content marketing strategy and editorial plans to drive brand awareness and customer engagement
• Plan, create, optimize and manage content with high quality standard, and implement in different digital platforms of the Company, including but not limited to social media (e.g. Facebook, Instagram, Youtube, LinkedIn, WeChat, Weibo, Xiaohongshu, Douyin, etc.)
• Responsible for copy-writing, editing, proof reading with refreshing angles for social media, promotion campaigns and digital platforms
• Plan, cooperate, optimize and manage content with KOL/KOCs in all regions to create quality content for different usage in the Company
• Work proactively with cross-functional teams and external partners, be the key content gatekeeper for the Company, to review and control the quality of all related content, on time and in high quality

Social Media Management

• Maintain and ensure all social media channels are up-to-date, accurate with good daily monitoring
• Enhance follower engagement, growth and tracking performance through sound and effective editorial content and digital marketing campaigns

Digital Development

• Maintain, optimize and boost traffic and customer engagement to the Company through different digital channels and campaigns
• Follow closely on trending topics, social media trending platforms and the competitive landscape to blend in and maintain the Company’s social media platforms and activities are up to trend with brand awareness enhancement
• Devise an effective digital marketing plan and calendar with quality content and strategic social media advertising for fans acquisition, retention and conversion
• Prepare and compile analytics in evaluating the effectiveness and efficiency of each digital campaigns, and deriving useful consumer insights
• Manage and control digital marketing budget and expenses

Requirements

• Bachelor degree in journalism, communications, marketing, multimedia or related discipline
• Minimum 5 years of solid experience in creative and social media marketing
• Experience in media or digital agency is an advantage
• Excellent editing, copywriting and proof-reading skills in Chinese and English
• Cheerful, energetic, positive and flexible yet detail-minded and responsible, able to motivate independently and effectively under tight deadlines
• Strong digital sense with high sensitivity to market trends
• Good interpersonal, presentation and communication skills
• Proficient in using Microsoft Office software, especially Word, PowerPoint and Excel
• Candidate with less experience may be considered as Content Marketing Specialist