Senior Vice President, Brand Strategy & Communications, Hong Kong

Senior Vice President, Brand Strategy & Communications

Our client, an ultra-luxury hotel brand, are seeking an accomplished brand leader to steward the Group’s brand at an enterprise-wide, global level.

This newly reimagined leadership role has been broadened from a former Head of Communications and PR remit to encompass brand strategy, creative direction, public relations, communications, events and partnerships. Reporting directly to the Chief Commercial Officer, the successful candidate will act as the final authority on brand strategy and will lead a genuinely global repositioning. As the majority of the Group’s business originates in Europe and North America, this role is best suited to a candidate with international, rather than purely regional, experience.

The ideal candidate will bring an in-house brand background, a demonstrated record of leading brand transformation, and strong stakeholder management skills, with the ability to build alignment across markets outside their direct reporting line. The organisation’s culture is collaborative and long-tenured, and this role calls for a leader who inspires through vision and empathy rather than directive authority, with a genuine commitment to seeing a multi-year transformation through.

Relocation to Hong Kong is required for this role, with relocation support provided.

What you’ll be doing as Senior Vice President

• Own the Group’s brand strategy, positioning, architecture and narrative across all businesses

• Set global creative direction and enforce brand guidelines, standards and governance

• Oversee brand communications and reputation, partnering with Corporate Affairs and ExCom on messaging and PR

• Translate brand strategy into guest experience principles, guiding journeys across hotels, F&B, wellness, retail and experiences

• Lead strategy for global partnerships, sponsorships and Group-led events, aiming for iconic luxury-level collaborations

• Define the strategic role of merchandise and brand-led products, ensuring alignment with wider brand and retail strategy

• Build and lead a high-performing global brand and communications team (circa 5-6 direct reports plus agency support)

• Act as a center of excellence — setting KPIs, building toolkits and influencing regional teams to adopt best practice

Background and Experience required:

• Senior brand leadership experience, within luxury hospitality, luxury goods, or a comparable premium/luxury sector

• Track record of leading brand strategy at a global or multi-market, multi-business level

• Experience leading major brand repositioning, refresh or evolution initiatives

• Background spanning both strategic brand work and hands-on creative/communications delivery

• Experience managing agency partners, PR/communications functions, and creative ecosystems

What’s on offer from this ultra-luxury hotel brand,

• A “local plus” Hong Kong package: competitive base and bonus

• An uncapped, employer-funded pension that grows the longer you stay

• Extremely comprehensive medical insurance for you and your dependents

• Relocation support: temporary accommodation, shipping of belongings, and flights to Hong Kong

Location: Hong Kong (relocation supported)

We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policy here.