Head of Marketing | Artisanal Fragrance Brand

• Great career advancement in the beauty and fragrance industry in Hong Kong
• Attractive package

• Great career advancement in the beauty and fragrance industry in Hong Kong
• Attractive package

About Our Client

Our client is a globally recognized artisanal fragrance brand with a growing international presence across direct-to-consumer, retail, and e-commerce channels. With a strong focus on creativity, innovation, and consumer experience, the company continues to expand across key markets in Asia and beyond.

Job Description

Brand & Marketing Strategy

• Develop and execute annual and quarterly marketing strategies, campaign calendars, and budget plans.
• Define customer segments, campaign objectives, key messaging, channel strategies, and success metrics.
• Ensure consistency of brand positioning and communications across global and regional markets.
• Identify growth opportunities through data, consumer insights, and market trends.

Campaigns & Product Launches

• Lead end-to-end planning and execution of product launches, brand campaigns, activations, and partnership initiatives.
• Manage campaigns from concept development through execution, optimization, and performance review.
• Create seamless customer journeys across digital, retail, CRM, and e-commerce touchpoints.

Brand Communications, PR & Influencer Marketing

• Develop and execute integrated communications strategies across traditional, digital, and social channels.
• Lead media relations, influencer collaborations, ambassador programmes, and partnership initiatives.
• Manage agencies and external partners while ensuring quality, efficiency, and commercial effectiveness.
• Drive thought leadership and brand visibility across key markets.

Content & Brand Storytelling

• Oversee the creation and development of brand messaging and content across all customertouchpoints, including:
  • Campaign communications
  • Website and landing pages
  • Press materials and media content
  • Social media content
  • Marketing collateral
  • Executive communications
• Establish and maintain a consistent global brand voice across markets and languages.

Customer Growth & Marketing Performance

• Define customer acquisition and retention strategies.
• Partner withCRM, e-commerce, digital, andanalytics teams to drive:
  • Customer acquisition
  • CRM growth
  • Website performance
  • Conversion optimization
  • Marketing effectiveness
• Monitor campaign performance and optimize investments based on data-driven insights and commercial outcomes.

Leadership & Budget Management

• Manage annual marketing budgets and campaign investments.
• Lead agency selection, governance, and performance management.
• Collaborate closely with cross-functional teams across product, commercial, CRM, digital, e-commerce, and regional marketing functions.
• Mentor and develop marketing talent within the organization.

The Successful Applicant

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• 10+ years of experience in brand marketing, integrated marketing, communications, or marketing leadership roles.
• Experience within lifestyle, fashion, luxury, beauty, retail, premium consumer products, or other consumer-focused sectors.
• Proven track record leading:
  • Brand strategy
  • Integrated marketing campaigns
  • PR and communications
  • Events and experiential activations
  • Influencer and ambassador programmes
  • Digital and performance marketing initiatives
• Strong commercial acumen with the ability to connect marketing investments to measurable business results.
• Experience managing agencies, budgets, and cross-functional teams in a global or regional environment.
• Strong understanding of:
  • CRM and loyalty marketing
  • Customer acquisition
  • Web analytics
  • Marketing attribution
  • Campaign performance measurement
• Professional fluency in English and Traditional Chinese.
• Experience leading marketing initiatives across Greater China and Asia-Pacific markets is highly preferred.
• Experience with direct-to-consumer (DTC), omnichannel, or e-commerce-driven businesses is advantageous.

Candidates with slightly less experience but strong leadership potential will also be considered for a Senior Marketing Manager position.

Quote job ref: JN-092026-7096011