Associate Director, Global Digital Marketing - Beauty

• Opportunity to shape global marketing strategy.
• High-growth international business environment.

About Our Client

Our client is a fast-growing international premium beauty and personal care brand. The brand has established a loyal customer base across multiple international markets and is entering an exciting phase of global expansion. As the business continues to strengthen its digital-first strategy while exploring future retail and omnichannel opportunities, we are seeking an experienced Associate Director, Global Digital Marketing & E-Commerce to join the leadership team. This role offers a unique opportunity to shape global growth strategies, drive international e-commerce performance, and build meaningful consumer engagement across multiple markets.

Job Description

• Develop and execute global digital marketing strategies aligned with business growth objectives.
• Drive customer acquisition, engagement, retention, and conversion across international markets.
• Identify emerging consumer trends, digital technologies, and platform opportunities to enhance brand competitiveness.
• Lead online revenue growth across direct-to-consumer and marketplace channels.
• Develop and optimize customer journeys to improve conversion rates and customer lifetime value.
• Drive performance across regional marketplaces and social commerce platforms.
• Partner with commercial teams to build growth plans for both existing and emerging markets.
• Develop and execute social media strategies across key channels including Instagram, TikTok, Facebook, YouTube, Other relevant platforms
• Lead content planning and storytelling initiatives that strengthen brand positioning and customer engagement.
• Ensure all digital content reflects premium brand standards and local market relevance.
• Oversee content localization across different markets.
• Build and manage influencer marketing strategies across multiple countries.
• Establish and maintain strong relationships with KOLs, Industry stakeholders

The Successful Applicant

• 8+ years of experience in Digital Marketing, E-commerce, Growth Marketing, or Brand Marketing, preferably within beauty, skincare, fragrance, lifestyle, or consumer brands.
• Proven track record in driving online sales growth, performance marketing, social media, content strategy, and CRM across international markets.
• Hands-on experience with key platforms including Shopee, TikTok, Meta, Google, Instagram, and influencer/KOL marketing.
• Strong understanding of e-commerce ecosystems, customer acquisition, conversion optimization, and consumer engagement strategies.
• Established network of KOLs, agencies, media partners, and industry contacts is highly preferred.
• Strategic, commercially minded, and data-driven, with excellent stakeholder management and leadership capabilities.
• Fluent in English; Cantonese and/or Mandarin would be an advantage.

What's on Offer

• Annual salary range of HKD 65,000 to HKD 80,000.
• Competitive package tailored to industry standards.