Sr. Staff Product Marketing Specialist -MCU

Job Description

Customer discovery and market insight: Build direct relationships with priority Chinese customers, distributors and regional teams; uncover unmet needs, decision criteria, price thresholds, development schedules, software framework and ecosystem requirements.

• Product definition: Translate validated needs into market requirements documents, value propositions, product specifications and platform/derivative recommendations spanning silicon, software, tools, kits, security and ecosystem assets.
• RA4 and RX200 roadmap: Shape roadmap choices for mainstream/general-purpose, low-power, motor-control and application-specific opportunities; define where reuse, memory/package derivatives, process migration or new silicon creates the strongest customer and business value.
• Business case ownership: Develop volume, ASP, revenue, margin, investment and risk assumptions; align stakeholders on target customers, design-win funnel, market window and success criteria before gate approval.
• Competitive strategy: Maintain fact-based benchmarking against global and local MCU competitors, including portfolio, performance, power, security, ecosystem, quality, supply resilience and price; convert insights into clear win themes and trade-offs.
• Cross-functional leadership: Drive alignment with Engineering, PMO, Product Marketing, Regional Marketing, Sales, FAE, Operations, Quality and Finance; resolve requirement conflicts and keep customer commitments synchronized with feasible execution.
• Early customer engagement: Secure lead customers, manage pre-NPI technical/commercial alignment, capture feedback on samples and collateral, and close requirement gaps before mass-production decisions.
• NPI and lifecycle execution: Guide launch readiness, pricing logic, fighting guides, training and product collateral; monitor adoption and business-case delivery; coordinate technical updates, product changes and discontinuation communication when required.

Qualifications

• Bachelor’s or Master’s degree in electrical engineering, electronics, computer engineering, embedded systems or a related discipline.
• Experience in MCU product definition, system architecture, applications engineering or technical marketing.
• Strong knowledge of 32-bit MCU architectures and embedded-system trade-offs, including CPU, memory, analog/mixed-signal, low power, connectivity, security, packages, process technology, software and development tools.
• Demonstrated ability to conduct customer discovery and convert ambiguous needs into prioritized, testable product requirements.
• Experience building product business cases and influencing cross-functional decisions without direct authority.
• Understanding of Chinese customer engagement, local competitive dynamics, pricing pressure and fast product-development cycles.
• Professional fluency in Mandarin Chinese and English, with strong written, presentation and negotiation skills.
• Ability to travel regularly to customer sites and collaborate across China, Japan and global time zones.
• Strong cross-cultural communication skills and proven ability to collaborate effectively with teams in Japan and other global regions.

Preferred qualifications

• Hands-on familiarity with Renesas RA and/or RX MCUs, especially RA4 and RX200-class devices.
• Experience with home appliances, motor/inverter control, industrial automation, building automation, HMI, metering or IoT applications.
• Knowledge of Arm Cortex-M and proprietary MCU architectures, embedded security, capacitive touch, real-time control and functional-safety considerations.
• Experience through the full product lifecycle: concept, MRD, business case, gate approval, development, NPI, customer qualification, ramp and lifecycle management.
• Established network with Chinese OEMs, ODMs, distributors, design houses or ecosystem partners.

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier . With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.