Asso Director, Digital Wellness Program and Agency, Insurance

Job Responsibilities

General Program Management & Strategy

• Translate business objectives and operational challenges into concrete digital solutions that align with the overarching wellness program strategy, product roadmap, and predefined KPIs.
• Oversee end-to-end program delivery by actively managing workstreams, setting project priorities, monitoring timelines, and mitigating risks or technical dependencies.
• Ensure corporate governance and operational compliance by partnering closely with legal, risk, compliance, finance, operations, and external digital vendors.
• Compile performance reports and deliver strategic presentations to executive management using data-driven customer, sales, and digital engagement insights.

Wellness Business Development & Agency Engagement

• Formulate go-to-market strategies aimed at scaling member growth, improving year-on-year retention, and increasing overall digital adoption.
• Partner with agency distribution teams to integrate the wellness proposition into the agency's regular sales cycle, effectively utilizing the program as a lead generation tool to drive insurance product conversions.
• Build collaborative relationships with key agency leaders and stakeholders to design and deploy sales support incentives, training, and tools that demonstrate the value of the digital wellness platform.

Platform Marketing & Customer Engagement

• Lead the planning and execution of multi-channel marketing communications, content creation, digital engagement, and user activation campaigns.
• Optimize customer lifetime value (CLV) by mapping, evaluating, and continuously enhancing the end-to-end customer digital journey.
• Establish a robust customer feedback loop framework to capture and analyze the "voice of the customer," converting user feedback into direct product improvements.
• Ensure compliance across all marketing communication assets, verifying they adhere to regulatory framework standards and licensing requirements.

Leadership & Cross-Functional Governance

• Lead, coach, and develop a high-performing digital product and marketing team, embedding a "customer-first" mindset across all operations.
• Drive cross-functional alignment to harmonize objectives among diverse groups, including customer experience (CX), proposition development, digital infrastructure, and distribution channels.

Job Requirements

• Bachelor's degree holder
• At least 12-15 years of relevant experience on Wellness Program/application gained from large insurance firms
• Open for candidates from a consulting background with relevant experience
• Excellent command of Cantonese, Mandarin and English