Senior Media Relations Manager

MediaStrategy&Planning

• Collaboratewithclientstoarticulatetheircapitalmarketnarrativeandbrandpositioning,anddeveloptailoredmediacommunicationstrategiesandproposalsalignedwiththeirbusinessbackground,listingstage,andcampaignobjectives


• Identifydifferentiatedcommunicationanglesbasedonindustrydynamicsandmediapreferences,helpingclientsestablishclearmarketrecognitionatkeyIPOmilestones


• Participateinclientmeetingsandpitches,presentingcommunicationstrategieswithclarity,addressingclientqueries,anddrivingproposalconversion


• Manageongoingmediaretainerservicesforlistedcompanies,developingannualcommunicationplansandcampaign-specificproposalsaroundearningsreleases,corporateannouncements,andindustryeventstosustainconsistent,positivecapitalmarketpresence

ProjectDelivery

• Writeandreviewarangeofcommunicationmaterialsincludingpressreleases,mediaQ&As,andcorporatecontent,ensuringaccuracyandalignmentwithclientmessaging


• Supportcrisisandreputationmanagementbyassessingmediasentiment,developingresponsemessagingandcommunicationrecommendations,andcoordinatingmediaoutreachtocontainnegativecoverage


• Preparepost-campaignreportsconsolidatingmediacoveragedata,performancemetrics,andexecutionreviewstobuildreusableprojectdocumentation

MediaRelations

• Maintainongoingengagementwithdomesticandinternationalmediacontactsoutsideofactiveprojectcyclesthroughinformationsharing,in-personmeetings,andregulartouchpointstosupporteffectivecollaborationduringprojectperiods


• Monitorindustrytrendsandmediareportingpatterns;regularlyauditandmaintainanup-to-datemediadatabase

Requirements

• ≥5yearsofexperienceinfinancialPR;backgroundinin-houseIR/PRorfinancialcommunicationsagencypreferred




• SolidunderstandingofmainlandChinaorHongKongfinancialmedialandscape;familiaritywithbothandestablishedmediacontactsastrongplus




• Strongwritingandeditingskillswiththeabilitytoindependentlyproduceandreviewfinancialcommunicationsmaterialsincludingpressreleasesandmediabriefs




• Clearcommunicatorwithstrongclientmanagementandprojectcoordinationcapabilities




• KnowledgeofHongKongStockExchangelistingrulesandtheHKcapitalmarketsecosystempreferred




• Detail-oriented,highlyaccountable,andabletomaintainqualityoutputacrossmultipleconcurrentprojectsunderpressure




• Bachelor’sdegreeoraboveinFinance,Journalism&Communications,Economics,orarelatedfield




• FluencyinwrittenandspokenEnglishorCantonese;experienceinoverseas/internationalmediacommunications




• Private Health Insurance




• Pension Plan




• Paid Time Off




• Training & Development




• Performance Bonus