Digital Marketing Manager ( Part-time ) - Joulax

工作職責

Part-Time Digital Marketing Manager – Joulax Location: Hong Kong (Hybrid) Reporting to: Founder Hours: 15-20 hours per week (flexible) Employment Type: Part-Time About Joulax Joulax is a Hong Kong-based fine jewellery and fashion brand built on the belief that the best pieces have a past and a future. We are "Always have. Always will." — a brand that creates jewelry and accessories designed to be worn today and passed on tomorrow. Our collections span fine jewellery and demi-fine jewelry, bespoke commissions, personalised pieces, RTW and fashion accessories. We are a small, ambitious team looking for a digital marketing leader who can take ownership of our entire digital presence — from e-commerce and social media to paid advertising and email marketing . This is a high-impact role for someone who enjoys variety, thrives in a hands-on environment, and can drive measurable growth . The Role We are looking for a Part-Time Digital Marketing Manager to own and drive our digital marketing strategy across all channels. You will be the driving force behind Joulax's digital presence — managing the Shopify store, planning and executing social media and paid advertising campaigns, and building email marketing flows in Klaviyo . This is not a purely strategic position . We are looking for someone willing to get into the detail, execute tasks themselves, and improve systems and performance across the business. You will work closely with the founder and a growing team to bring the Joulax voice to life . Key Responsibilities E-commerce Management (20%) Manage daily operations of the Joulax Shopify store, including product uploads, merchandising, and inventory updates Optimise product pages for conversion and search (SEO) Analyse site traffic and sales data to identify growth opportunities Ensure all product information, pricing, and inventory are accurate and aligned with brand standards Social Media & Content (25%) Plan and create an engaging content calendar for all social channels (Instagram, TikTok, Pinterest, Facebook) Create and edit short-form video content (Reels, Stories, TikToks) Write compelling captions and copy that reflect the Joulax brand voice Manage community engagement and respond to customer inquiries across social platforms Digital Advertising (25%) Plan, execute, and optimise paid social media campaigns (Meta Ads) to drive traffic and sales Conduct A/B testing on ad creatives and audience targeting Monitor campaign performance (ROAS, CPA, conversion rates) and provide regular reports Manage and optimise Google Ads campaigns (Search, Shopping) Email Marketing & CRM (20%) Build and manage Klaviyo email marketing campaigns and automated flows: Welcome series Abandoned cart Browse abandonment Post-purchase flows Win-back campaigns Segment lists and manage audience targeting Monitor campaign performance and optimise results Maintain list hygiene and deliverability Analytics & Performance (10%) Track marketing performance across channels using Shopify, Google Analytics, Klaviyo, and ad platforms Prepare monthly reports with insights and actionable recommendations Understand customer behaviour, acquisition trends, and conversion metrics Own commercial accountability: marketing activities must contribute to revenue growth Requirements Experience: 3-5+ years of experience in digital marketing, social media, or e-commerce, preferably in retail, fashion, or luxury brand environment Proven experience managing a Shopify store Extensive experience with Klaviyo (email and SMS) Hands-on experience managing Meta Ads (Facebook & Instagram) Experience with Google Ads is highly preferred Skills: Strong content creation skills: copywriting, photography, and video editing (CapCut, Canva, etc.) Excellent analytical and reporting skills Strong understanding of SEO best practices for e-commerce Proficiency with digital marketing tools and platforms Personal Attributes: Self-motivated and able to work independently with minimal supervision Commercially minded — understands that marketing should drive revenue Highly organised with strong project management skills Comfortable in fast-paced, ambiguous startup environments Passionate about fine jewellery, fashion, and brand storytelling Based in Hong Kong, with flexibility for occasional in-person meetings Language: Excellent written and spoken English What We Offer Flexible working hours (15-20 hours per week) High-visibility role with significant ownership and autonomy Opportunity to shape and grow the digital presence of a new luxury brand Creative freedom and direct collaboration with the founder Staff discount on Joulax products How to Apply Please send the following to [email protected] with the subject line: Digital Marketing Manager Application – [Your Name] Your CV A brief cover letter explaining why you are the right person for Joulax Examples of your work: Klaviyo campaigns, social media content, or paid ad campaigns you have managed