SALES MANAGER / MEAT CATEGORY MANAGER - Premium Food Distributor (Sheung Wan)

COMPANY OVERVIEW

• We are a well-established European-owned, Hong Kong-based food importer and distributor with a long-standing presence in the local market.
• The company has built a strong heritage in sourcing and distributing premium fresh, chilled, and frozen food products from leading producers around the world.
• We serve a broad customer base across Hong Kong’s food service and retail sectors.
• Our customers include major supermarkets, hotels, restaurants, private clubs, caterers, and other professional food service operators.
• We have developed long-term relationships with international food brands, suppliers, and business partners, enabling us to provide dependable sourcing and supply solutions.
• Our integrated operations cover importation, sourcing, procurement, inventory management, cold storage, warehousing, transportation, delivery, marketing, and customer service.
• As the business continues to expand, we are seeking a commercially driven professional to lead the growth and development of the Meat category.

ROLE MISSION

• Lead a small team to drive sales growth and profitability of the Meat category.
• Develop customer and supplier relationships while ensuring effective procurement, pricing, and product availability.
• Coordinate category operations and cross-functional execution to support reliable supply and business growth.

ROLE SUMMARY

• Take overall commercial ownership of the Meat category, with a primary focus on driving sales growth, revenue, market share, and profitability.
• Develop new business opportunities and strengthen relationships with key customers across Hong Kong’s food service and retail sectors.
• Lead pricing, product development, and commercial strategies to maximize category performance.
• Oversee procurement, supplier management, demand forecasting, and inventory planning as supporting responsibilities.
• Ensure reliable supply, competitive pricing, product availability, and effective operational execution.
• Lead and develop a small team to achieve category objectives and maintain high execution standards.
• Act as the key category expert and main point of coordination for the Meat business.
• Report to the General Manager.

KEY RESPONSIBILITIES

• Lead, coach, and motivate a small team to achieve sales, commercial, and operational objectives.
• Develop and execute sales and business growth strategies for the Meat category.
• Achieve agreed sales, margin, revenue, and profitability targets.
• Identify and pursue new business opportunities across restaurants, hotels, caterers, private clubs, retailers, and other food service customers.
• Build, maintain, and strengthen relationships with key customers and business partners.
• Lead customer meetings, tenders, quotations, contract negotiations, and contract renewals.
• Work closely with the Sales team to identify upselling, cross-selling, account development, and market expansion opportunities.
• Monitor market trends, competitor activities, customer demand, and category performance.
• Identify new product opportunities and recommend product launches based on customer and market needs.
• Develop and implement pricing strategies to maintain market competitiveness and protect profitability.
• Monitor supplier costs, market pricing, exchange-rate movements, and other cost factors.
• Review and recommend selling price adjustments in response to changes in market and cost conditions.
• Manage supplier relationships, sourcing activities, price negotiations, payment terms, and other commercial arrangements.
• Identify alternative suppliers and sourcing opportunities to improve supply security, product range, and cost competitiveness.
• Monitor supplier performance, product quality, delivery reliability, and service levels.
• Oversee demand forecasting and procurement planning in line with sales targets and customer requirements.
• Manage category budgets, forecasts, business plans, and performance reviews.
• Identify, manage, and escalation commercial, operational, product quality, and supply chain risks.
• Act as the Meat category expert and provide market, product, supplier, and commercial insights to internal stakeholders.

IDEAL CANDIDATE

• Extensive experience in meat importation, distribution, trading, or category management.
• Proven track record in driving sales growth and managing commercial performance within the Meat category.
• Strong knowledge of meat products, suppliers, sourcing markets, and industry practices.
• Solid experience in sales development, key account management, pricing, procurement, forecasting, and inventory control.
• Strong supplier negotiation and commercial management skills.
• Strong customer relationship management and business development capabilities.
• Good understanding of Hong Kong’s food service, hospitality, and retail markets.
• An existing customer network within Hong Kong’s food service sector is highly preferred.
• An established network of meat suppliers and industry contacts is advantageous.
• Strong communication, influencing, negotiation, leadership, and stakeholder management skills.
• Professional, commercially driven, results-oriented, and able to work effectively across functions.

TERMS & BENEFITS

• 5-day work week
• 13-month salary + performance bonus
• 14 days annual leave
• Medical insurance
• Work-life balance culture
• Team work culture