Marketing Executive - Lead Generation

About RONIN International

RONIN International is a specialist B2B market research data collection and recruitment agency, operating across 80+ markets worldwide in 40+ languages. We differentiate through active, bespoke recruitment (rather than passive panels), individual‑level respondent verification, and deep specialisation in hard‑to‑reach professional audiences – including C‑suite executives, investment professionals, IT decision makers, and lab managers. RONIN is a dynamic, fast‑growing agency with a strong reputation within the insights industry.

As part of our continued growth across APAC, we're expanding our in‑market presence and looking for a Marketing Executive to join our Hong Kong office and help drive qualified lead generation across the region.

About the Role

We're looking for a hands‑on marketer with 2+ years of experience who thrives on generating a robust pipeline of prospects for our Business Development team. This is a lead‑generation‑focused role, working closely with our commercial team to build and execute campaigns that bring qualified prospects into the RONIN sales funnel across APAC markets.

Key Responsibilities

• Work with RONIN leadership — the Managing Director and Sales Director APAC — to develop clear, goal‑oriented marketing plans for the APAC region
• Develop and plan marketing budgets and monitor spend vs those approved budgets
• Plan, execute, and optimise multi‑channel lead generation campaigns (LinkedIn, email, content, paid media) targeting market research agencies, management consultancies, and B2B research decision‑makers across APAC
• Develop and maintain APAC brand messaging and creative, ensuring adherence to RONIN global brand guidelines and tone‑of‑voice
• Monitor competitor messaging, content, and campaign activity across the APAC market research landscape to inform positioning, spot content/campaign opportunities, and feed relevant insights back to the sales team
• Generate and maintain a pipeline of leads and enquiries gathered from marketing activity, for prospecting by the APAC business development team
• Own content and display of RONIN Hong Kong domain website, writing content as appropriate and working with subject specialists, senior leaders, and technical teams to ensure accuracy and best practice. Work with internal website development team to ensure clear objectives and website changes
• Plan and write thought‑leadership and web content relevant to the APAC business
• Develop and maintain an engaging content calendar for APAC marketing materials, including brochures, newsletters, blogs and social media posts
• Source and coordinate relevant advertising packages and media partnerships across APAC markets where required
• With the Sales Director APAC, identify, plan, and support sponsorship of industry events, as well as hosting RONIN's own events across the region. Plan conference and trade association event attendance with senior management and support marketing activity around events. Research and propose events for attendance and work to budget assigned
• Sponsorship of industry events, as well as hosting RONIN's own events across the region.
• Track and report on results across all channels, using web analytics tools to measure the effectiveness of APAC digital marketing efforts
• Plan and execute tactical digital activity (PPC, email campaigns, SEO) across APAC markets, with support from internal Group and external specialists where required
• Research, plan and implement a GEO strategy to ensure visibility across AI/LLM platforms
• Ensure relevant trade and industry directory and listings are submitted and updated
• Work with Marketing Executive Europe to ensure consistency of messaging and combined planning where appropriate
• Manage marketing automation / CRM tools to nurture and qualify leads through the funnel
• Potentially coordinate contractors delivering local marketing activity in other APAC markets
• Work closely with cross‑functional teams — sales, product development, and customer service — to align marketing strategy with APAC business objectives
• Build and maintain relationships with external partners, agencies, and vendors across the region
• Ensure all marketing work is delivered to a high standard and on plan

What We're Looking For

• At least two years of B2B marketing experience, with a strong track record in lead generation
• Experience running campaigns across LinkedIn and other digital channels
• Excellent graphic design skills (Canva)
• Comfortable working with CRM / marketing automation platforms (Apollo and Zoho/HubSpot)
• Strong written and verbal English; additional regional language skills a plus. Written and spoken Mandarin is an advantage, as is some experience of marketing in mainland China.
• Data‑driven mindset - comfortable tracking and reporting on campaign performance
• Self‑starter who can work autonomously in a growing regional office
• Based in Hong Kong and able to work from the office

Nice to Have

• Experience in and understanding of market research, professional services, or B2B data/insights industries