WeLab Bank - (Senior) Manager, Customer Acquisition

WeLab, a leading pan-Asian fintech platform, operates two digital banks (WeLab Bank and Bank Saqu) as well as multiple online financial services in Hong Kong, Mainland China, and Indonesia, with over 70 million individual users and over 700 enterprise customers. WeLab uses game-changing technology to help users access credit, save money, and enjoy their financial journey.

At WeLab, we always put our people first. Embarking on a career with WeLab means being part of the driving force to make financial services accessible for everyone. In our flat and agile organization, you will get all the opportunities to make real impacts and deliver change. Most importantly, while you achieve greatness, we will ensure you have an amazing experience at WeLab!

Our team is energetic and passionate who can deliver and execute, and we are looking for intellectually curious, open-minded, and smart-working individuals who are just as passionate as we are about making financial services enjoyable.

Join us to build a better financial future for everyone!

About You:

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
• You enjoy doing purpose-led and meaningful work
• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
• You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective)
• You always find a way to get things done without sacrificing the quality of your work, integrity, and values
• No task is off limits for you
• You are humble and prioritize the success of the team over your own with an eagerness to help those around you
• You don't shy away from challenges and can bounce back from setbacks

What you’ll do and what success looks like in this role

• Drive New-to-Bank Growth by owning customer acquisition through external channels, referral networks, merchant collaborations, and strategic distribution partners

• Turn Relationships into Results by activating acquisition opportunities through partners, intermediaries, and external networks to generate quality leads, referrals, and business growth

• Represent the Bank Externally by delivering compelling presentations, sales pitches, and engagement sessions to partners, frontline sales forces, and prospective customers

• Build and Expand Acquisition Channels by identifying and developing new business opportunities, referral sources, and commercial collaborations that support sustainable customer growth

• Lead High-Impact Acquisition Campaigns by planning and executing roadshows, exhibitions, seminars, and customer-facing events that increase brand visibility and drive customer conversion

• Partner Across the Organization by working closely with Marketing, Product, Digital, Operations, and Partnership teams to bring acquisition initiatives to market and maximize results

• Own Performance and Growth Outcomes by monitoring acquisition performance, conversion metrics, and campaign effectiveness, and continuously optimizing for better business outcomes

What is required and what we’re looking for

• 8+ years of experience in business development, acquisition, channel sales, partnership activation, or related commercial roles within banking, fintech, insurance, or financial services

• Proven track record of delivering customer acquisition and business growth through external networks, referral channels, merchant programs, or alliance partnerships

• Strong hunter mentality with the ability to originate opportunities, influence stakeholders, and convert ideas into measurable business results

• An established network within insurance, wealth management, financial advisory, merchant, retail, lifestyle, or related ecosystems would be highly advantageous

• Outstanding presentation, communication, and influencing skills, with confidence presenting to senior stakeholders, frontline sales forces, and large audiences

• Hands-on experience in roadshows, exhibitions, seminars, lead generation activities, and customer acquisition campaigns

• Highly entrepreneurial, self-driven, and results-oriented, with a passion for exceeding growth targets

• Fluent in Cantonese, English, and Mandarin, with the ability to confidently present, negotiate, and build relationships in all three languages

Perks and Benefits to enrich your experience at WeLab:

• Learning and development stipend - we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn