Head of Brand & Public Relations

• Brand-Building
• Public Relations
• Publicity Campaigns

Responsibilities

Plan and implement a digital content calendar that supports company brand-building objectives, publicity campaigns, and new promotional functions, including coordinating with internal teams and managing end-to-end workflows across platforms

Brief and monitor service providers to ensure effective execution of brand-building and publicity strategies, and performance against agreed KPIs

Review and approve digital content to ensure accuracy and alignment with brand identity, tone and style

Analyse digital performance and monitor online sentiment to support brand-building optimisation and identify emerging issues

Collect, organise and file information and materials required for brand-building content, publicity campaigns and corporate marketing collateral

Perform administrative, logistical and coordination duties supporting brand-building activities and publicity operations

Liaise with service vendors to compile accurate performance data and assist in preparing brand-building and publicity reports

Assist in reviewing and proofreading marketing materials for accuracy and alignment with brand guidelines

Handle and relay enquiries related to publicity and brand-building professionally and accurately

Qualifications:

Bachelor's degree from a recognised institution, preferably majoring in Public Relations, Communications, Advertising, Marketing, or an equivalent discipline

At least ten (10) post graduate full time experience, including two (2) years in a managerial role, in managing publicity campaigns, brand building initiatives, and social media platforms/websites in government or non government settings (experience gained within the past eight (8) years)

Proven experience working with vendors and agencies on brand building/publicity projects

Strong creative and strategic mindset with expertise in campaign maintenance

Up to date knowledge of social media trends, algorithms and best practices

Strong writing skills and ability to conduct content research for impactful communication

Strong organisational and problem solving abilities

Proficient in written and spoken English and Chinese (including Cantonese and Putonghua)

Advanced skills in MS Office, graphic design/video editing software (e.g. Photoshop, Illustrator, Premiere) and AI based content tools

All information received will be kept in strict confidence and will be treated for employment related purposes only.