ASST SALES MANAGER, FOOD SERVICES TEAM - distributor premium fresh & frozen food (Causeway Bay)

COMPANY OVERVIEW

• We are an European-owned food distributor with a long history in Hong Kong. The company has built a strong reputation and an established client base across the local food services and hospitality market.
• We operate as a full-service food distributor with in-house multi-temperature warehousing and logistics capabilities. Our product portfolio includes premium fresh and frozen food products such as meat, poultry, seafood, dairy products, fresh produce, dry goods, and confectionery.
• We serve high-end restaurants, hotels, caterers, private clubs, and other hospitality customers across Hong Kong. Our business focuses on providing quality products, reliable supply, and professional service to support our customers’ daily operations and business growth.

ROLE MISSION

• Drive sales growth and strengthen long-term customer partnerships by providing premium imported food solutions that meet the changing needs of Hong Kong’s leading Western restaurants, hotels, caterers, and private clubs.

ROLE SUMMARY

• You will be responsible for selling premium imported food products to Western restaurants, hotels, caterers, and private clubs. You will focus on maintaining and developing existing customer relationships, identifying sales opportunities, and increasing business with key accounts.
• You will also develop new business opportunities and approach potential customers to expand the company’s market share and strengthen its presence in Hong Kong’s food services sector.
• Reporting to the Food Services Sales Director, you will work as part of a six-member sales team in a collaborative and performance-driven environment supported by professional Western-style management.

KEY RESPONSIBILITIES

• Build and strengthen relationships with chefs, procurement managers, purchasing managers, F&B directors, and other key customer contacts.
• Manage and develop existing accounts to achieve sales, revenue, and profitability targets.
• Identify new business opportunities among restaurants, hotels, caterers, private clubs, and other food services customers.
• Conduct regular customer visits to understand business needs, present product solutions, and recommend suitable products.
• Introduce new products, alternative products, and customised food solutions according to customer requirements.
• Prepare quotations, follow up on sales enquiries, and negotiate commercial terms where appropriate.
• Monitor customer orders, product availability, pricing, delivery arrangements, and service requirements.
• Follow up on product quality, delivery, order, and service concerns to ensure customer satisfaction.
• Monitor market trends, food service developments, competitor activities, and customer purchasing patterns.
• Provide feedback on product demand, market opportunities, pricing, and customer requirements.
• Contribute to sales planning, customer account planning, pipeline management, and performance reporting.
• Maintain accurate customer records, sales activities, forecasts, and follow-up actions.
• Represent the company at trade shows, industry events, customer functions, and networking activities.
• Support the Food Services Sales Director in achieving team objectives and developing the food services business.

IDEAL CANDIDATE

• At least 5 years of sales experience in the food services, food distribution, hospitality, or related industry.
• Proven experience selling to high-end restaurants, hotels, catering companies, private clubs, or other professional food services customers in Hong Kong.
• Strong understanding of food trends, sourcing, product quality, and procurement practices.
• Experience in managing key accounts and building long-term customer relationships.
• Demonstrated ability to identify sales opportunities and achieve business growth.
• Passion for food and good knowledge of international cuisines.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Good command of spoken and written English and Cantonese; Mandarin would be an advantage.
• Proficient in Microsoft Office, including Word, Excel, and PowerPoint.

TERMS & BENEFITS

• 5-day work week.
• 13-month salary.
• Performance bonus.
• 15 days’ annual leave.
• Medical insurance.
• Western-style management structure and corporate culture.
• Clear career development opportunities within the Food Services Sales Team.
• Collaborative and performance-driven team culture.