Marketing Manager

工作職責

Primary focus: Lakehouse Tai Po & development of The Lakehouse Collective About the Role We are looking for a results-driven and commercially focused Marketing Manager to lead brand building, membership growth, and experience marketing. The Lakehouse Collective — Hong Kong’s private members’ club offering one membership across three worlds: Lakehouse (Tai Po heritage lakeside sanctuary), UQ Place (West Kowloon urban hub), and Tidal Retreat (Sai Kung eco-glamping nature escape). The role combines strategic marketing with hands-on ownership of events (from concept through to final execution and delivery), regulatory compliance, KOL management, and high-level networking. Responsibilities ● Formulate and execute marketing strategies and calendars that drive membership acquisition, brand awareness, and utilisation across all three sites, with primary focus on the Lakehouse flagship in Tai Po. ● Plan, develop, and deliver fully integrated marketing campaigns (digital and offline) that communicate the “One Membership. Three Worlds.” proposition and the pillars of Sanctuary, Community, and Connection. ● Lead the complete events lifecycle — from concept development, creative planning, budgeting, production, logistics, and supplier coordination through to on-site delivery, overall management, and post-event evaluation. ● Identify, manage, and grow relationships with Key Opinion Leaders (KOLs), influencers, and content creators; plan and execute KOL collaborations and campaigns that amplify brand reach and membership conversion. ● Actively network and build strong, long-term relationships with lifestyle, food, wellness, design, and business media, influencers, partners, and industry stakeholders in Hong Kong and Greater China. ● Lead, manage, coach, and develop a small team consisting of one Multimedia Designer and two Sales team members to achieve marketing, content, and membership sales targets. ● Manage media relations and PR activities effectively to maximise positive brand exposure and coverage. ● Set and monitor marketing budgets; generate new ideas to optimise customer awareness, member engagement, and commercial performance. ● Establish and manage social media platforms and content creation (working closely with the Multimedia Designer); turn events, KOL collaborations, and member experiences into compelling brand assets. ● Liaise with internal departments (operations, F&B, membership) and external agencies to ensure smooth execution of all marketing programmes and events. ● Conduct market research on trends, consumer insights, and competitors; work closely with local, regional, and overseas partners for synergies. ● Coordinate with the operations team to evaluate performance and take action to drive business results. ● Participate in and support functions, events, conferences, and exhibitions as required. Requirements ● University degree in Marketing, Business, Communications, Events Management, or related discipline. ● Minimum 5 years’ solid working experience in Marketing, with F&B, private members’ club, clubhouse, hospitality, or lifestyle brand exposure highly preferred. Marketing agency experience is an advantage. ● Proven experience managing events from concept to final execution, delivery, and overall project management (including production, logistics, and on-site delivery). ● Demonstrated experience in KOL / influencer management, including identification, negotiation, campaign execution, and performance tracking. ● Strong networking skills with an existing network of media, KOLs, influencers, and industry contacts in Hong Kong preferred. ● Experience in leading and managing a small team, including sales personnel and creative/design resources. ● Proven ability to manage media relations and PR effectively. ● Experience in digital marketing is advantageous. ● Strategic business thinking, analytical mindset, and strong problem-solving skills. ● Positive, proactive team player with excellent presentation, communication, and interpersonal skills. ● Competent in project management with the ability to build strong relationships with internal and external stakeholders. ● Able to work independently, multi-task, and remain self-driven. ● Creative, detail-minded, and commercially focused. ● Proficient in written and spoken English, Cantonese and Mandarin.