Morgan McKinley

Senior Insurance Manager - Morgan McKinley

刊登於 15-09-2026
月薪 Monthly

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Key Focus Areas

  • Data-Driven Segmentation: Leveraging big data and behavioral analytics to trigger hyper-personalized marketing and event-based communications.
  • Sales Recapture & Cross-Sell: Designing targeted campaigns aimed at identifying insurance gaps in existing portfolios to encourage additional policy uptake.
  • Customer Experience & Engagement: Integrating digital ecosystems-such as mobile platforms and loyalty rewards-to nurture long-term brand advocacy.
  • Strategy and Campaign Management: Define comprehensive, full-funnel digital acquisition strategies to scale policy sales and lead generation.
  • Budget and Performance Optimization: Own and forecast large digital media budgets while driving a positive return on investment (ROI) and target cost-per-acquisition (CPA).
Requirements
  • Bachelor's degree holder
  • 10-15 years of relevant experience in business development, digital acquisition or database marketing
  • Fluent Cantonese, English and Mandarin
  • Candidates with less experience may be considered as Manager



僱用形式
2026-10-06
薪酬
月薪 Monthly
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