Marketing Executive (Nutrition & Health products)

Job Duty

We are seeking a highly motivated and well-organized professional to join our Group. Our business spans beauty and nutritional food brands. The successful candidate will lead end-to-end 360° marketing campaigns and support the planning and coordination of marketing initiatives for new nutrition and health food products. This role is pivotal in driving brand building and digital marketing from initial development through to market expansion. It is ideal for marketing professionals seeking a stable platform with ample room for creativity, ownership and meaningful impact. Key Responsibilities Marketing Campaign & Content Management • Develop and execute integrated marketing campaigns across both online and offline channels for new nutrition and health food projects, ensuring initiatives are delivered on time and within budget • Assist in establishing brand positioning, key product selling points, and core marketing messages • Plan and develop marketing materials and content for social media platforms (e.g. Instagram, Threads, Facebook, WeChat, Xiaohongshu, short-video platforms), website, and other marketing channels • Monitor and analyze marketing performance, including reach, engagement, and conversion metrics; analyze user behaviour and market trends to develop relevant promotional strategies and content • Collaborate closely with internal teams and external vendors (design, content, production) to implement various marketing initiatives and ensure brand consistency Retail Collaboration • Establish and maintain partnerships with key retail platforms and partners (e.g. HKTVMall, Mannings, Watsons. Yata) • Translate retailer insights and sales data into actionable recommendations for product improvement and innovation Requirements • Work Location: Chai Wan (within 2 minutes’ walk from MTR station) • Degree holder, preferably in Marketing, Communications, Business Studies, or related disciplines • 2 years or above of product marketing experience in the supplement, personal care, or FMCG industries is required. • Familiar with data analysis, digital marketing, and social media platforms, with a results-driven mindset; knowledge of SEO/SEM will be an advantage • Familiarity with use google analytics and AI tools to enhance work efficiency will be an advantage • Proactive, responsible, analytical, detail-oriented, and creative, with the ability to work independently in a fast-growing project environment • Good command of spoken and written English and Chinese (Cantonese and Mandarin) • Proficient in PC applications and Chinese word processing We Offer • Competitive remuneration package (based on experience) • Opportunity to participate in building a brand-new project and brand from the ground up • Greater strategic and creative autonomy • A professional, transparent, and results-oriented working culture • Opportunity to work closely with management and contribute to project growth and strategic decision-making • 5-day work week, Bank Holidays • Discretionary Bonus • Good career advancement opportunity • Open-minded and dynamic working Environment Interested candidates are invited to apply via “Quick Apply” to submit your resume (including portfolio, availability and expected salary) (All information provided by applicants will be treated in strict confidence and used solely for recruitment purposes.)