Director, Public Relations and Influence

Director, Public Relations and Influence

Business Unit: Head Office

Location: Hong Kong SAR

We are seeking a Director, Brand Communications to join the Group’s Corporate Office in Hong Kong. This role leads a globally consistent PR and influence strategy that enhances the brand’s desirability, visibility, and cultural relevance, aligned with commercial priorities. It drives impact by orchestrating a network of property-level PR leaders and external agency partners, ensuring cohesive and high-quality brand amplification across markets.

• Work for a highly prestigious and renowned hospitality group
• Global PR initiatives, driving international media visibility and brand impact
• Exceptional benefits such as comprehensive family medical insurance (including dependents) and pension benefits

Key Accountabilities

• Lead the global PR and influence strategy, translating brand positioning and business priorities into clear, consistent narratives across markets.
• Drive brand visibility and share of voice through strategic media relations, cultivating strong relationships with top-tier journalists and opinion leaders to secure high-impact earned coverage across priority markets.
• Lead brand storytelling by shaping compelling, differentiated brand narratives and ensure consistency of messaging, tone, and storytelling across all channels.
• Oversee content and channel Integration across PR, social, and influencer channels, ensuring alignment with brand campaigns and commercial objectives.
• Set global social media strategy across key platforms, driving audience growth and engagement through curated, high-quality content, while establishing clear governance, guidelines, and a consistent tone of voice across all properties.
• Lead influencer and creator strategy to amplify brand equity and engagement.
• Lead global PR network and agencies, provide functional leadership to property PR teams and manage a best-in-class agency ecosystem, ensuring alignment, consistency, and high performance globally.
• Measure Performance & Optimise Impact by define KPIs, track performance, and generate insights to continuously improve PR, social, and influencer effectiveness and ROI.

General Requirements

• Extensive PR expertise with 10–15 years’ experience in communications, social media, or related fields, ideally within luxury or premium brands
• Strong global network across media and influencer ecosystems
• Proven leadership in managing multi-market strategies, teams, and complex stakeholder environments
• Strategic and commercially minded, with exceptional storytelling and brand instinct
• Influential communicator able to align diverse stakeholders across regions and functions
• Strong people leader who elevates team capability, consistency, and performance
• Fluent in English, additional languages would be a plus