Growth Marketer

What you will be doing

Own the launch funnel

• Drive acquisition: take responsibility for growth and acquisition across key target markets. Adjust your marketing strategy to the unique characteristics of each channel.

• Full-funnel optimisation: work the full funnel from first touch to a launched Mind, continuously iterating to reduce top-of-funnel drop-off and lift conversion at every stage.

• Read the signal: watch post-launch drop-off and day-two return, and feed them back into targeting and onboarding, working with data and product where the fix sits

• User insights: use user insights to pinpoint friction points, extract key messaging hooks, and feed them back into your channel strategy.

Constant experimentation

• Test cadence: Run a steady cadence of rigorous tests across landing pages, onboarding flows, messaging, and CTAs, always prioritizing the user outcome over the mechanics.

• Documented wins: Establish a repeatable testing framework that delivers clearly documented wins and optimization baselines.

Paid media and acquisition

• CAC discipline: Own paid channel decisions and execute media buying against strict CAC targets. You will manage paid spend efficiently toward acquisition rather than long-term lifetime value.

• Organic levers: Look beyond paid media to develop vibrant community and referral channels as sustainable levers for growth.

Data and attribution

• Data integrity: Work closely with the data team to clean up tracking infrastructure, fix attribution models, and base execution on reliable metrics.

• Funnel instrumentation: Stand up a fully instrumented funnel with a clear, measured baseline that you can confidently defend.

How this fits with the team

• Reporting line: An individual contributor role reporting to the Marketing Director, the role oversees the consumer funnel that gets visitors to launch their first Mind, and the experiments that move that number.

• Campaign Manager: Partner closely with the Campaign Manager, who executes the multi-channel campaigns that feed your funnel and briefs paid opportunities to you. They own the campaigns driving the traffic; you own what happens after the click and manage the paid media buying.

• Product & GTM Teams: Work alongside product marketing on positioning and collaborate with the product team on roadmap iterations and feedback loops. You directly optimize the journey and influence product positioning.

• Cross-Functional Collaboration: Work across marketing and the wider team to bring the best growth tactics to every initiative while keeping user-centric thinking at the core.

Who we are looking for

• Data-driven operator: You decide based on numbers and have proven experience owning, instrumenting, and testing a consumer funnel.

• Proven growth track record: 5 to 6 years of experience in growth marketing with a proven track record of successfully entering and scaling consumer products in new markets. Strong B2C experience in a high-growth environment is preferred.

• Target regions include Southeast Asia, East Asia like Hong Kong/Japan/Korea, or Western Europe.

• Performance marketing foundation: Highly proficient in paid media and performance channels with a history of scaling products under low CAC constraints. You balance this performance discipline with a broad understanding of lifecycle marketing and full-funnel experimentation.

• Clear communicator: You can surface resource needs, operational efficiencies, and bottlenecks clearly to stakeholders across the business so key decisions are made early.

• Tool savvy: Fluent in lifecycle and CRM tools, and highly comfortable with event/UTM design, Posthog, and advanced product analytics platforms.

• Builder mindset: You sit at the intersection of product, data, and creative execution, thriving in fast-paced, high-ownership environments.

• Passionate and adaptable: Excited about AI products and eager to make this one succeed. You are comfortable with an acquisition surface that is shifting and evolving. Web3 literacy is a plus, not a requirement.

• Language skills: Strong communication skills, with fluency in a relevant regional language such as a Southeast Asian language, Japanese, Korean, or a European language being a strong advantage.

The goal for month six

• Have an instrumented launch/activation funnel up and running with a clear, measured baseline.

• Identify the low-CAC channels that work best for Minds and begin scaling them efficiently.

• Establish a repeatable, reliable experiment cadence that consistently delivers documented wins.

• Show measurable, aggressive growth in the active Minds user base with attribution data you can fully defend.

The Perks of Joining Animoca Brands

A Vibrant and Diverse Workplace: Immerse yourself in a dynamic, multi-cultural environment with colleagues from over 15 nationalities (and growing!). We celebrate diversity and foster a global perspective.

Incentives in the Web3 Space: Be a part of the future and align your success with the growth of our innovative projects.

Direct Impact and Flat Structure: Your voice matters. We operate with a flat organizational structure, ensuring your ideas are heard and implemented quickly.

Comfortable and Creative Atmosphere: Embrace a relaxed and productive work environment with casual attire.

Opportunities Across the Ecosystem: Expand your horizons by collaborating with various subsidiary brands within the Animoca Brands network, gaining exposure to a wide range of projects and technologies.

Comprehensive Benefits Package: We care about your well-being. Enjoy a comprehensive benefits package, including medical, life, and transportation allowances.

Personal Information Collection Statement: Personal data provided by the Job Applicant will be used strictly in accordance with the Employer's Personal Data Policies, a copy of which will be provided immediately upon his/her request. All classified data will be treated confidentially within the Human Resources & Administration Department. Personal data of unsuccessful applicants may be retained for a period of up to 3 months.