Associate/Senior Associate, Research

Lalamove is seeking a strategic Research candidate to join our BI and Research team. This role supports the Research & Strategy function by conducting market analysis, customer experience investigation, on ground field research and industry trend tracking to inform business decisions. The position is execution-heavy and works closely with senior researchers, strategy, and leadership teams to deliver structured insights.

Key Responsibilities

1. Voice of User Research
   • Regularly review user feedback to trace service-delivery flaws.
   • Document and audit the end-to-end experience of users (customers, merchants, or drivers) to identify systemic friction points.
   • Translate raw, localized customer feedback and metrics into clear, structured insight reports for product and operations teams.
2. On- Ground Field Research Support
   • Support research manager in launching and executing field research, including quantitative and qualitative research, particularly in delivering raw field journals, photo/video documentation and structured summaries immediately following field deployments.
   • Act as the "eyes and ears" of the strategy team by capturing on-the-ground operation via site visits, interviews, video-taking and other data collection tools.
   • Shadow couriers, drivers and users during real-world execution to identify frictions, opportunities and gap in usability and service offering.
3. Market Analysis & Competitive Understanding
   • Gather localized field and digital data to assess threats, gaps and potential whitespace opportunities.
   • Cross-reference internal operational metrics against voices of users to diagnose business performance to uncover internal growth patterns or vulnerabilities.
   • Maintain and update intelligence in user and market sentiments to keep team updated on local policies, competitor product features, pricing, promotional mechanics, service expansions and partnerships.

Key Requirements & Attributes

• Execution-First Mindset: Highly organized, proactive, and comfortable with a heavy "doing" component.
• Structured Thinking: Ability to take unstructured data and organize it cleanly into structured updates for internal leadership.
• Collaborative Spirit: Good communication skill and collaborative mindset to act as a bridge to frequently liaise across diverse internal teams.

Qualifications & Experience

• Bachelor’s degree in any field.
• Ideally 2–4 years of experience in consulting, research, business analysis, strategy, market intelligence, or related roles; fresh graduate may be considered for the role of associate.
• Solid analytical thinking with attention to detail; strong desk research, field interview and data synthesis skills.
• Clear written communication and ability to summarize insights.
• Comfortable working with ambiguity and learning new industries quickly.
• Interest in logistics, transportation, tech platforms, or marketplace businesses.