General Manager, Hong Kong & Taiwan

Overview

We are looking for a commercially minded General Manager to lead the strategic and operational management of the LEGO® Group business across Hong Kong and Taiwan (including Macau).

Responsibilities

• Deliver business KPI targets as defined in the annual plan.
• Establish a sustainable growth platform for the LEGO® brand in Hong Kong (including Macau) & Taiwan market.
• Lead the Sales Team to establish strong partnerships with customers and align initiatives with LEGO® business strategies to drive growth.
• Oversee approximately 45 employees across various functions, including Sales, Marketing, Operations, Finance, Analytics, Insights, and Human Resources.
• Guide Marketing and Operations teams in aligning commercial strategies with business objectives, fostering a high‑performance culture.
• Grow active consumer base through the core themes, boost recruitment through innovation and expand further in the various user categories.
• Create a roadmap for long‑term success with clear steps and a strong focus on short‑term wins.
• Understand the complex and competitive conditions of the Hong Kong (including Macau) & Taiwan toy market and build bridges with LEGO® business strategies to deliver on our ambitions.
• Build and maintain strong relationships with key stakeholders, including partners, industry leaders and regulatory bodies.
• Build, motivate, empower and lead a strong local team already in place to deliver on our ambitions.
• Cultivate a solid team culture that embodies LEGO® values and connects LEGO® Hong Kong & Taiwan with global operations to develop local talent.
• Strengthen a diverse talent pipeline for future leadership roles within the business unit and the broader organisation.
• Play part of the Asia Pacific Leadership team and represent the local subsidiary of the LEGO® Group (LEGO® Hong Kong and Taiwan Ltd.), reporting directly to the Regional President APAC Market Group.
• Lead all business strategy planning and execution in the market, bringing leadership as both a business expert and people leader to deliver sustainable business growth with strong active share to reach more children in both business units.

Qualifications

• Strong experience and a proven track record on business performance and leadership in a similar General Manager position or from within Sales & Marketing.
• Experience working in a global context, internationally or with international companies/brands.
• Work experience within Asia and Hong Kong and Taiwan is a key advantage.
• Previous/current P&L responsibility and longer‑term planning (able to work with a 3‑year planning horizon).
• Strong stakeholder management capability, especially developing trusted relationships with local external business partners with deep understanding of cultural and business custom of the market.
• Strong strategic acumen combined with a high level of self‑motivation, persistence, and a proactive, can‑do attitude.
• Depth of leadership, with consistent experience in building teams and capabilities.
• Experience working collaboratively in matrix organisations, aligned to the LEGO® Brand Framework, role‑modeling processes and governance to ensure Hong Kong and Taiwan play a leading role within APAC MG.
• Strong communication skills and ability to create followership.

Benefits

• Family Care Leave – enhanced paid leave options for important times.
• Insurance – life and disability insurance covering all colleagues.
• Wellbeing – resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – generous discount from day 1.
• Bonus – reward scheme when goals are reached and eligible.
• Workplace – hybrid work policy with an average of 3 days per week in the office (policy discussed during recruitment).

EEO Statement

The LEGO Group is highly committed to equal employment opportunity and equal pay and encourages applicants from all backgrounds (sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.